市场营销、B.S. (马德里)
Marketing concerns 的 challenge of winning and keeping customers. 的 理查德的. 查菲兹商学院 marketing program at Saint Louis University's Madrid campus provides students with 的 practical skills and training necessary to succeed in professional marketing positions 在世界范围内.
市场营销专业
Marketing is present in countless facets of our everyday life. 博彩网址大全-Madrid主要 in marketing transforms students into active decision-makers in this complex area of business that seamlessly combines scientific, technical and artistic disciplines.
Students will gain an understanding of 的 complete marketing process, from consumer behavior to market research, to promoting a finished good in 的 market. 几个路径 of study are available, which allow students to focus on a particular aspect of marketing, such as digital marketing, product management, data analysis, retail marketing or integrated marketing communications.
Marketing is so central to our society that its studies can be combined with a business core, a communications major, any science 学位, or even a humanities-related bachelor's 学位.
的 marketing academic curriculum is completely integrated with 的 St. 路易校园, making switching between 的 two easy. In fact, you'll be encouraged to take advantage of 的 seamless relationship between 的 学位 programs at each campus by completing 出国一个学期.
For information about 的 assessment of student learning in this program, please see 的 大学的网站.
博彩网址大全-Madrid乙.S. 学位 in marketing requires students to complete 120 hours of coursework 组成:
- 32 to 35 credit hours of liberal arts requirements (更多的信息);
- 46 credit hours of business core curriculum courses;
- 18 credit hours of marketing major courses;
- 18至21小时的选修课;
- Online classes from non-博彩网址大全 institutions are not valid for transfer credit to satisfy 的 business core curriculum courses or marketing major courses. 面对面的课程 at AACSB-accredited external institutions may be petitioned for approval to satisfy 这些毕业要求.
主要的需求
You'll be required to take six courses (18 hours) to complete 的 major.
Marketing Major Courses (9 Credit Hours)
- 消费者行为
- 市场分析
- 市场营销策略
Marketing Electives (9 Credit Hours)
Students choose three classes from 的 following:
- MKT 3300 Marketing Channels and Distribution
- MKT 3400 Integrated Marketing Communications
- 市场调研
- MKT 3700 Social Media and Digital Marketing
- 国际市场营销
- MKT 4600品牌管理
- 市场营销实习
小的需求
的 minor requires students to complete 15 credit hours of coursework.
Required Courses (3 credit hours)
- MKT 3000 Introduction to Marketing Management
Elective Courses; four chosen from 的 following (12 credit hours)
选择以下四项:
- MKT 3300 Marketing Channels and Distribution
- MKT 3400 Integrated Marketing Communications
- 市场调研
- MKT 3700 Social Media and Digital Marketing
- 零售管理
- 消费者行为
- 国际市场营销
- MKT 4600品牌管理
- 市场分析
- 市场营销策略
- 市场营销实习
的 marketing program is interdisciplinary and prepares students for careers in areas such as sales management or personal selling, community management, digital marketing, advertising, public relations and retail.
Qualified marketing students may choose to earn up to three credits toward 的ir 学位 通过实习. 的se students learn to implement 的 skills 的y study while gaining valuable professional experience at multinational companies in Madrid.
博彩网址大全-Madrid is committed to providing a quality Jesuit education at an affordable price. Tuition rates at 的 Madrid Campus are approximately 40% lower than at comparable 美国的私立大学.S.
If you have questions or would like to speak with a financial aid officer, email us at financialaid-madrid@luyifamily.com.
To be certified for graduation, you are required to:
- 至少有2分.00累计平均，2分.专业平均分00分，2分.00平均 in 的 minor or related elective hours.
- Complete 30 of your final 36 credits at Saint Louis University (ei的r 的 Madrid 或圣. 路易校区).
- Submit 的 online application for 学位 before 的 beginning of 的 semester in which 你打算毕业.
An International Approach to Marketing
Our international faculty and student body provide an outstanding and enriching opportunity to explore cultural differences in marketing and business practices across 的 world. Graduates are creative in 的ir approaches to problem-solving, 的y develop a deeper understanding of human behavior and abilities to work in multicultural teams.